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New Alpha dog marks Portland media territory

The sale of Paul Allen's Rose City Radio to Larry Wilson's Alpha Broadcasting is final. With the news, Alpha's website has gone live, sporting the station group's new logo:

Alpha Broadcasting

Wilson purchased Rose City Radio's Newsradio 750 KXL and KXTG 95.5 "The Game" for $11 million in May, and acquired the four remaining stations of CBS Radio last month for $40 million. Alpha currently operates those four stations under a local marketing agreement.

Also announced, Rose City Radio president and GM Tim McNamara is becoming director of Alpha's event sales and marketing, while RCR's Chuck Hall becomes controller.

Comments

Amazing use of drop shadows...

... but it's the bold and brazen "alpha" in all caps that really makes this multilayered logo cake moist and tasty. So masculine in design, execution, and message. Its flavor smacks of .... what is it .... bold new direction?

No.

Old white guys.

Your rating: None Average: 3 (1 vote)

I had to look twice...

to make sure that first comment wasn't Tara.

Frankly, I like the 'tude it projects. I'd rather see this than some generic "stylized mark".

Your rating: None

I love how other people are

I love how other people are presuming I'll have a negative reaction to everything.

In all honesty, I couldn't care less what their logo looks like. What I am hoping for is them making good on the promise to do something special here in Portland. This city is crying out for local programming with quality, and they have the potential to build a true powerhouse here. So much talent is currently available to them, so hopefully we'll see some good people gettig work, and soon.

*lights candle*

Your rating: None

Is he winking or does he have

Is he winking or does he have one eye?

Your rating: None

He has one eye...

The state of radio advertising being what it is they could only afford the one eye.

Your rating: None

one eye...

totally hilarrr...

Alpha dogs> You can't be dominant without a few battle scars along the way

Your rating: None

KINK

If they have an ounce of sense they will not tamper with KINK FM 101.9

Your rating: None

McNamara

Hard to believe Tim would accept being demoted to a glorified promo director, except as a temporary face-saving move. I expect he'll announce his retirement very soon.

Your rating: None

This company is firing all of

This company is firing all of my favorite people. I will not listen to any of their stations.

Your rating: None

One-eyed monster

In the Portland radio landscape of the blind, the one-eyed dog is king? We'll see. All he's done so far is lift his leg on core, local listenership. Bad dog!

Your rating: None

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