"Hello, people of Portland. This is the mothership. The beast must be fed."
That's the message from KUFO (101.1), currently engaged in stunting, a common radio tactic for bringing attention to a change by airing unusual programming. The act began one day after the Portland rock station canceled its morning and afternoon shows, The Rick Emerson Show and Cort and Fatboy.
On the air, a computerized "mothership refueling" countdown is interspersed with random pop culture quotes, including lyrics popularized by artists as diverse as Nat King Cole, Garth Brooks and The Beatles. Other random phrases include "KUFO's mothership has arrived" and "KUFO's future is almost here."
On the station's website, an approximately 90-second video could be mistaken for the trailer of an alien invasion thriller. A transcript:
Announcer: It's going to be quick. It's going to be clean. Most of all, it's going to be loud.
Computer: It is not our intention to harm you. We come in peace.
Announcer: Everyone must prepare for it.
Reporter: The world as we know it is about to change.
Announcer: You are the only ones who can help us.
Computer: Hello, people of Portland. This is the mothership. It is not our intention to harm you. We come in peace.
Announcer: The mothership must refuel.
Computer: Adjust your frequency to 101 for refueling updates.
Announcer: Deployment is mandatory.
Computer: Hello, people of Portland. This is the mothership. The beast must be fed.
The video includes shaky shots of Portland and dramatic sounds, and ends by zooming out to a spacecraft branded "RADIO 101 FM." Unlike with the on-air stunting, no mention of the KUFO calls is included in the video, although the page is titled "KUFO - The Beast Must Be Fed."
The website also features a countdown clock synchronized with the one on-air. It's set to expire Wednesday, October 28 at 7:00 am.
UPDATE (10/26, 5:46pm): Read the first full interview with Cort and Fatboy since they were fired, and how the changes at the station are designed to "put hair back on KUFO's chest."
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