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Oregonian circulation falls 12 percent from last year

The OregonianThe Oregonian's circulation is down 12 percent from last year, according to Audit Bureau of Circulations figures published today. The paper sold an average of 249,163 copies of its Monday through Friday editions in the six months ending in September. That compares to 283,321 copies in the same period last year.

The numbers may result not only from reduced interest in print editions, but also from a price hike on single-copy sales in July. In the Portland Metro area, The Oregonian's newsstand price increased from 75 cents to $1.00. That increase is part of a national trend among papers to try to boost revenue from newspaper sales as ad sales slump.

The average US newspaper saw a 10 percent circulation decline. Reduced distribution and fewer editions are other factors that can negatively affect newspaper sales. But circulation does not reflect the number of readers per copy, online readership or the level of reader engagement with a paper.

We'll have numbers for additional Oregon publications when the full report is made public, and when the Audit Bureau website comes back online after failing this morning.

Comments

What was the O's highest circulation?

Does anyone know that figure?

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Overall newspaper circulation

Overall newspaper circulation nationwide peaked in 1990. I only have numbers back to 2005:

6mo. ending 3/31/05: Daily: 332,829, Sun: 398,694
6mo. ending 9/31/05: Daily: 333,515, Sun: 394,992
6mo. ending 3/31/06: Daily: 323,017, Sun: 384,729
6mo. ending 9/31/06: Daily: 318,286, Sun: 380,939
6mo. ending 3/31/07: Daily: 319,625, Sun: 375,913
6mo. ending 9/31/07: Daily: 309,467, Sun: 371,386
6mo. ending 3/31/08: Daily: 304,399, Sun: 361,988
6mo. ending 9/31/08: Daily: 283,321, Sun: 344,950
6mo. ending 3/31/09: Daily: 268,512, Sun: 325,816
6mo. ending 9/31/09: Daily: 249,163, Sun: ?

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Maybe

Maybe the Oregonian's circulation drop has something to do with the fact that they constantly publish anti-white articles in one of the USA's whitest cities???? Just sayin'

Your rating: None

I doubt it.

Though their executive team is clearly overrun with white-hating diversity hires.

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