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Circulation falls at most of region's top newspapers

By Mitch Nolan — Sunday, November 1, 2009; 8:21 pm

Daily circulation at leading newspapers in Oregon and Southwest Washington fell an average of 6 percent between the six months ending in March and the six months ending in September of this year. A report compiled by the Audit Bureau of Circulations reflects a confluence of factors, including increased newspaper prices, decreased distribution and an ongoing shift toward online news. One notable exception is The Bulletin in Bend, which saw its circulation increase. We'll have an analysis of these numbers later. OMC does not have complete figures for the year-ago period. If someone else does, please contact us.

Title Days 10/08-3/09 Circ 4/09-9/09 Circ % Change
The Oregonian
(Portland) 		Mon-Fri 268,512 249,163 -7.2
Sat 265,176 251,975 -5.0
Sun 325,816 303,412 -6.9
The Register-Guard
(Eugene) 		Mon-Fri 64,940 61,865 -4.7
Sat 68,808 66,496 -3.4
Sun 67,169 64,979 -3.3
Statesman Journal
(Salem) 		Mon-Fri 42,622 39,226 -8.0
Sat No Data 41,082 ---
Sun 49,355 46,932 -4.9
The Columbian
(Vancouver) 		Mon-Sat 39,755 36,347 -8.6
Sun 45,916 42,987 -6.4
The Bulletin
(Bend) 		Mon-Fri 32,682 32,946 0.8
Sat 33,087 33,798 2.1
Sun 32,543 32,899 1.1
Mail Tribune
(Medford) 		Mon-Fri 28,116 25,718 -8.5
Sat 27,263 25,916 -4.9
Sun 29,135 27,600 -5.3
The Daily News
(Longview) 		Mon-Sat 20,179 No Data ---
Sun 20,532 No Data ---
Albany Democrat-Herald Mon-Sat 16,932 No Data ---
Sun 17,693 No Data ---
Grants Pass Daily Courier Mon-Sat 15,433 No Data ---
Gazette-Times
(Corvallis) 		Mon-Sat 12,211 No Data ---
Sun 12,158 No Data ---
The World
(Coos Bay) 		Mon-Fri 11,246 No Data ---
Sat 12,329 No Data ---
East Oregonian
(Pendleton) 		Tue-Sat No Data 7,868 ---
Sun No Data 8,073 ---

Source: Audit Bureau of Circulations FAS-FAX Reports - 3/31/2009, 9/30/2009

UPDATE (11/2, 2:16): Corrected The Register-Guard's current Sunday circulation.

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Comments

Sunday, November 1, 2009; 8:33 pm — Mitch Nolan

Timing

While this report came out a week ago, complete numbers weren't available from the Audit Bureau's website until now.

Your rating: None
Monday, November 2, 2009; 6:25 am — Tom Waits (not verified)

Why Get the Paper ?

I see no reason to purchase the paper and have it delivered to your door when it is being given to you "free" on the computer. Often times I get stories and columns the night before also. I know some people like to have that the feeling of the paper in their hands, or like to have it sitting there in front of them when they eat breakfast, but those days are long gone for me personally. I stopped subscribing a while ago and I haven't missed a thing.

Your rating: None
Tuesday, November 3, 2009; 8:42 pm — Anonymous Source (not verified)

Anyone got any guesses as to

Anyone got any guesses as to what, if anything, The Bulletin is doing right?

Your rating: None
Wednesday, November 4, 2009; 5:33 am — Mitch Nolan

I've spoken with someone at

I've spoken with someone at The Bulletin, but I'm waiting for quotes from other papers before running a follow-up to this.

Your rating: None
Wednesday, November 11, 2009; 9:38 pm — Anonymous Source (not verified)

ETA on the

ETA on the follow-up?

Terrific site, by the way.

Your rating: None

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