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Portland television ratings: November ranker, P25-54
By Mitch Nolan — Monday, November 30, 2009; 1:30 pm
An evening newscast beat out the late news in a tight ratings race this month. Compare against October. All locally produced weekday programs are ranked, and major national morning and evening news programs are included for comparison. = Morning and midday news
This chart is based on data copyright Nielsen Media Research. In cases of ratings ties, programs are ranked by share. As always, if you have access to television or radio ratings in Portland, Eugene, Medford or Bend, please contact me. I always need new sources. Thank you! Comments
Monday, November 30, 2009; 8:56 pm — Anonymous Source (not verified)
The "Live @ 7"This is certainly a "big" hit with the viewers....... NOT !!!!
Monday, November 30, 2009; 9:03 pm — Anonymous Source (not verified)
Online viewersLive @ 7 is the only show I know of that promotes online viewing, sending out links to the live video feed on Twitter each evening. I wonder how much better it would do if those numbers were added?
Monday, November 30, 2009; 10:53 pm — BossJock
Can't measure that, but......what if you could break out the demo a little younger? Probably better. Even the current showing is pretty respectable for the kind of product it's meant to be - and no slippage from the last tally. Plus good execution, vs. awful on "Keep It Local". Who wouldn't rather be #17 than #35?
Tuesday, December 1, 2009; 12:16 pm — Anonymous Source (not verified)
Always refreshing to see theAlways refreshing to see the kgw folks defending that awful show......
Monday, November 30, 2009; 10:01 pm — Anonymous Source (not verified)
Live @ 7I watch Live @ 7 every once in a while online because I don't live in Portland. I think it's a good attempt at taking the traditional newscast where it needs to go. And to those who criticize it, it's better than many main shows put on by other stations if you're judging solely on the ratings.
Monday, November 30, 2009; 11:41 pm — Nukinwind (not verified)
11pm news lead-insYou have to believe that the CBS network lead-in is reflected in KOIN's rating success at 11pm. Over the weekend I saw promos on KATU about rating success but that's not reflected in these new numbers.
Tuesday, December 1, 2009; 9:01 am — Anonymous Source (not verified)
and you don't think oprah hasand you don't think oprah has helped kgw all these years?
Tuesday, December 1, 2009; 10:01 am — Anonymous Source (not verified)
KATUWhen they say they are #1 at 4 on their promo.. they are actually correct. More people watch them that KPTV. The numbers above are those money viewers from 25-54 upon which most tv ad sales are based on. So while they have more viewers in total, it's probably also fair to say KPTV has more viewers that advertisers want to reach.
Tuesday, December 1, 2009; 1:37 pm — Anonymous Source (not verified)
Things I noticed.KGW is back on top with the demo that determines how much money your stations makes. Not as convincing as in years past but a good book.
Tuesday, December 1, 2009; 4:13 pm — Mitch Nolan
KATU press releaseI did receive this KATU press release from a couple of sources:
Thursday, December 3, 2009; 5:02 pm — Mitch Nolan
KATU's calculationsI thought I posted this earlier. It looks like KATU is adding up their 2.5 hours of local news between 4 and 7 pm and comparing it against the 1.5 hours of KGW news in the same period, giving KATU an extra hour of ratings. If you were to compare KATU's average block of local evening news against KGW's average block of the same, KGW still beats KATU in household numbers. But KATU is the #1 local newser at 4-5pm. They also appear to lead at 6:30, but they don't break down their 6 pm ratings into half hours with Nielsen, so my spreadsheet doesn't show that. The quarter-hour numbers indicate they might lead, but those quarter-hour numbers are time-period averages, not program averages, so those can include, for example, KGW's Blazer games at 6 pm.
Tuesday, December 1, 2009; 2:51 pm — Anonymous (not verified)
KPTVgenerally has crappy Novembers due to programming, but this year is a bit worse than previous.
Wednesday, December 2, 2009; 7:54 pm — Anonymous Source (not verified)
Is the host of live@7still pregnant or pregnant again ?? I thought she had a baby recently.
Thursday, December 3, 2009; 5:39 pm — Mitch Nolan
Another KATU press releaseAnother comes in. If any other station wants to tout its numbers, send to info
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