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Darn it all to heck: Daria told to watch her mouth on Afternoon Buzz

The Afternoon Buzz
Ted Douglass, Daria Eliuk,
Mitch Elliott

"I've been crying all day," KRSK (105.1 "The Buzz") host Daria Eliuk told us in an email Friday, "mostly because my beloved late Stepfather, a First Amendment activist, would be rolling over in his grave. I feel like I'm in The Twilight Zone."

Friday was the third anniversary for the team of Daria, Mitch Elliott and producer Ted Douglass on The Afternoon Buzz, but that day's show was anything but celebratory. The first two hours were spent reading an email from Program Director Mike Peterson and getting choked up, while the last two hours were only music, as Daria said she didn't know how to do the show while being censored.

Peterson, who came to KRSK from Chicago in October, congratulated the hosts on their ratings success in the email, but also demanded that all swearing — including words like "damn" and "hell" — stop immediately. The idea, he said, was to keep people from tuning out and to avoid an image of being "vulgar." That way, with content that was more "streamlined," the station could attract a larger number of listeners.

Language restrictions beyond FCC regulations aren't uncommon in radio. At KKCW (103.3 "K103"), the soft rock station that's #1 in Portland's ratings, morning host John Erickson says, "We keep it clean for the moms listening with kids in the back seat."

But should all stations have the same limits, or would that mainstream all the fun out of radio? Over 100 listeners who have taken to the show's Facebook page want the show to stay as it is. They've even started their own group, "Let 'em swear, Mr. Peterson!" "If you all are effing EDITED and consistantly worried that you may offend people," one commenter writes, "there is NOT going to be a show worth listening too!" That sentiment was representative of many.

Alex Demers of Demers Programming, which consulted the station when it was "Earth 105" in the '90s, says the streamlining of content is about "maintaining the appropriate balance. It all comes down to knowing your audience and meeting their expectations. In a country where the favorite ice cream flavor is STILL vanilla, can you really ever be 'too safe?'"

But another Facebook commenter writes, "I have a 5 year old [...] And I have NO problems with him listening to y'all. Some of the songs are iffy - but never you guys!"

That comment highlights an apparent dichotomy between some of The Buzz's songs and what Peterson's email allows the station's personalities to say. The All-American Rejects' "Gives You Hell," for example, is in regular rotation on the station. That song repeats "hell" 29 times and "damn" three times.

"A listener might not be offended by something in a song," Demers says, "but they might be offended if the same word is used by a personality. It's a tough call."

Peterson didn't respond to voicemails and an email requesting comment today, but after the protestations of listeners and his station's own talent on the air, the rules on swearing seem to have relaxed considerably. "We just had a huge long meeting with all the bosses and it seems to be kind of a non-issue now," Daria tells us this afternoon. "It's been amended to, 'Please don't say asshole.'"

The Afternoon Buzz team was back on the air today, opening with a TV clip about pooping the bed.

More: Wondering just how potty-mouthed Daria is? She's no shock jock, but here's an example of how certain words might enter the conversation, from her popular segment, "Daria's Entertainment Guide."

(Content copyright of the owners. Neither content nor player is hosted by OMC.)

Comments

That PD needs to grow a

That PD needs to grow a spine. Now all his on-air talent will know all they have to do is hold a cry-fest on the air and the PD will back down. Also, Ms. Eliuk may wish to check her copy of the First Amendment. While that amendment prohibits Congress from abridging freedom of speech or of the press, it does not prevent a private media outlet from regulating what its own employees say on the air. While Ms. Eliuk may indeed have been "censored" by her employer, but in this case there is no First Amendment issue at stake.

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may want to re-read the article...

you may want to re-read the article you were so quick to comment on... There's not one sentence that says that anyone was thinking this is a first amendment issue. As a person that listened to the show that day, I can also say that they stated numerous times that this was not a first amendment issue. What the writer was trying to convey, was that her step father was a big time activist for the first amendment, and would probably be mad about this.
Strangely what was not told in this article, was that this PD has been in his position for a couple of months now. They'd had many meetings and so forth. So starting this censorship at this point rather than when he started his position was another hot point from the show.

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She DID imply it was a 1st Amendment issue

"There's not one sentence that says that anyone was thinking this is a first amendment issue. As a person that listened to the show that day, I can also say that they stated numerous times that this was not a first amendment issue. What the writer was trying to convey, was that her step father was a big time activist for the first amendment, and would probably be mad about this."

Ms. Eliuk definitely implied that there was a First Amendment principle at stake. She clearly referenced her stepfather's activism in a way that suggested the nature of his activism was relevant to the current situation. It's possible that by the time she went on the air, she came to understand that this was not a First Amendment principle. Would her stepfather have been "mad about this?" Perhaps, but I'm sure he would have understood that the owner of the media outlet was not trampling on anyone's Constitutional rights.

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Golly gee willikers.

Cheese and crackers.

Your rating: None Average: 3 (1 vote)

These people sound like

These people sound like they're eight years old.

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I won't feel sorry for Daria and her crew.

If all 3 of them were fired tomorrow, I would understand. What other business would allow itself to be publicly embarrassed by employees who disagreed with a new policy? The next time Daria gets fired or reassigned to another station or daypart, she should remember what she did here. She may be popular but she didn't make any friends with the people who sign her check.

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I'd venture to say...

you're blowing a gasket over the doin's at NBC these days

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This whole "controversy"

This whole "controversy" seems like a contrived attention-getting ratings stunt to me. How sure are you it's legit, Mitch?

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If they wanted attention...

...they could have done a lot better job than this. On the show today, there was a single oblique reference to having "won our court case," but that was it. It was pretty obvious from the interactions — and lack thereof — that I had that people weren't seeking the spotlight here.

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Wow

So much hate in the comments. The way she has been doing the job has gotten the show to where it is. Peterson says it's for ratings, but only has a theory. Maybe he should actually talk to his people.
Portland is going through some ridiculous radio changes now where outsiders are coming in and either firing everyone or telling them to change what makes them a part of Portland.

Your rating: None Average: 3 (1 vote)

Wow +

Waltz- You are right on target. The stuff that is happening now in PDX radio is just kind of nuts. People come flying in, and immediately have to assert themselves to show they are in charge.

We'll see if the KUFO changes work, that jury is still out.

Why mess with Daria and Co.? You gut the whole show.

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Daria IS Portland

We have Sirius in our cars but she's the ONLY reason we even listen to FM radio.

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Eliuk???

When did her name become Darla Eliuk? It used to be Darla O'Niel.

As to "How's she doing?" Why don't you ask Dr. Doug and Skippy...that is if you can find whatever beach they're lounging on. Dr. Doug and Skippy blew up the show on KRSK so they could have their own little fiefdom on Charlie. That worked out well for them, didn't it?

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Eliuk

Since she married Dallas Eliuk of the Portland Lumberjax. She just goes by Daria professionally, but she doesn't keep her last name a secret. It's on her Facebook page, for example, not to mention Wikipedia and items about the couple.

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It's so common

You get a new person in charge, and they feel they've got to put their stink on whatever's being created.
I can understand Daria being upset.
They've got a successful show that's all about freewheeling banter.
That goes away if they've got to perform self censorship before they speak.

"We love what you're doing, but we'd like you to stop."

Your rating: None Average: 3 (1 vote)

What the heck?

If people dont want to hear it, change the channel, seriously I am pretty liberal in my beliefs but this "this offends me" mentality is killing me!! What do those of us do who enjoy real life, and hearing about others joke about it? Holy smokes, Daria, Mitch and Ted, what you bring to afternoons is amazing, I know I can turn you guys on and smile, if my day is good then I end it with you guys even better!! Please Portland, quit restricting and start being responsible for yourselves!!

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I agree, but "change the

I agree, but "change the channel" is probably what the manager wants to avoid.

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Sounds like...

If Program Director Mike Peterson backed down that fast then I bet someone in his family said, "They sure say a lot of bad words on your radio program. Why don't you have them tone it down, Honey?" and he said, "Yes, Dear."

<>

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No personality = no reason to listen to radio

I totally agree with what's been said!

Yes, the management might sign the paychecks, but the TALENT is what makes the radio station. People can hear top 10 hits (or whatever) just about anywhere on just about any radio station, from online media, or they can download them to their portable music player. How many total jukebox stations have lasted in Portland any considerable length of time? TALENT and PERSONALITY is one of the only things radio has going for it right now.

Besides, how many shows has Daria been on where the envelope got pushed? Mike & Daria, Bill Prescott, Gustav & Daria were all on the old 94-7 NRK before that station went adult contemporary and since we're talking about shows from give/take about 10 years ago, a lot of the same kinds of people are probably listening to Daria & Mitch now.

This brings up another point: air personalities are usually much different on the air than they are in person. So, yes they may have a "personality" that seems like their own, but sometimes it's one they've fine-tuned over the years, and/or a persona that's made-up. Just like how someone who sells mutual funds in a suit and tie on weekdays might wear jeans and t-shirts everywhere else.

Good for the person with the 5-year old that it sounds like they actually parent their child, which is what children need, not FCC Taste Monitors or management that wants to be one. Yes, parents should be listening in on the media their kids watch/listen to, answer the questions, and intervene if the parent finds something objectionable. And/or find a radio that only tunes to K-Love and Air-1 or whatever.

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Daria, Mitch and Ted...

Here is the problem that no one is really addressing. Most people tune into this show because of the banter, the give and take of the personalities between the three of them. This is perhaps the only reason to tune into such a show. Censorship of this kind is firstly, foolish as they are not saying anything that isn't said on a normal Simpson's cartoon, and the content of the music that they are forced to play during their broadcast. The music is what is really the problem, and by that I am not referring to "swearing" or lyrics, but merely the cultural wasteland that makes me turn off the volume until I can get my witty give and take from the trio back on the air again. I think the station itself needs to review it's play list (something DJs used to control) and realize that the Afternoon Buzz show is popular for one reason and one reason only, the talent and their ability to entertain...which the management has tried to put into a stranglehold after these three years on the radio. Imbeciles.

-Hunt Stockwell...American.

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As someone who once worked

As someone who once worked for that company, I have to say how much I appreciate the comments from the previous poster. I have been trying to convey that exact point for ages now. It's not the music, it's the people presenting it. People don't turn to the radio to discover new music. Everything is old by the time radio gets it, because it's already been leaked on the internet.

I adore Daria, Mitch & Ted. They should be able to do their show the way they always have been, because it's been working for the past three years. The same goes for Nelson and Terry, who have also been told to tone down their show as well. That sentiment of "We love what you're doing, now change it" isn't far off from the truth. Listen to N&T now: their breaks are shorter and there's way more music being played. And that is NOT why people tune in to their show.

It's the talent, not the music. Repeat ad infinitum. Sadly, the people who are making the decisions and signing the checks lost sight of that fact a long, long time ago. I am disappointed in the way radio is continuing to deteriorate in this town. I'm still holding out hope that someone will be able to turn it around.

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I smell PPM despair, here,

I smell PPM despair, here, both in the PD's memo, and these DJ's making a cause out of it. If you don't want edgy, don't hire Daria. But if you do, don't shackle her.

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If personality is what matters

Then why do the top rated stations in the market have more music than personality?

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Personality matters to the people who visit here.

I suspect this blog is dominated by people who work behind a microphone. They think they are most important to a station's ratings. It's the same reason why so many people here are sticking-up for Daria. If she worked in any other industry and pulled the same stunt she would filing for unemployment today. Creative people sometimes forget that they work for a profit-making business.

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But she doesn't work in some

But she doesn't work in some other industry. She works in a particular industry where her personality is the product. It's like working for an insurance company and then having your boss tell you that you are now going to sell decorative throw pillows (it's just a safer industry, after all). Sure "creative people work for profit-making business"es but this specific business profits from the very specific abilities offered by the personalities they hire. Daria's talent involves a certain amount of grown-up language and I, for one, appreciate being spoken to like a grown up. Especially if that means openly addressing important issues (like pooping in bed).

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oh my

Trust me if the ratings were sooooooooooo great they would be able to what ever (with in limits) they wanted to. Toss her and the rest of her partners with ego's in an unemployment line and see how much she likes that. I for one am sick of all of you cry babys who take to the blogs and chat sights to piss and moan. You all sound like whinny little [?]es. The Buzz is a waste of money! Especially for the ratings return.

Good luck Mike Peterson!

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This comment brought to you

This comment brought to you by one Pike Meterson. Hey it's great to give yourself a thumbs up isn't it?

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Oh man that is so true.

Oh man that is so true. Obviously it's the management who wrote this comment and not "grace". What a bunch of maroons.

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Alright

Why don't we throw all of these jocks (who love to hear themselves talk) on a signal together and they can talk until they are blue in the face. Then they can go home and talk to themselves in a mirror. (and tell themselves how great they are) It would be the biggest thing ever!

Bottom line is that Daria, etc... are not the second coming! All of you radio people (a select few) can stroke their ego as much as you want. Bottom line is ratings! And a chunk of loyal idiots who love to blog do not make up the Portland market.

Maybe an internet radio station should be your next venture!

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Isn't this an argument that

Isn't this an argument that goes back to the very beginnings of radio? Same old same old. What's the big deal?

And some of you actually want someone to lose their radio job over standing up for the integrity of a show? Is this the same group of people that are constantly whining all the time about quality radio being wiped away little by little? About fewer and fewer positions available for on-air personalities? Well, which is it? I don't really fall on either side of this issue really, I'm just confused by all of the anger about it.

As someone that listens to the show from time to time, I do have an opinion on the program itself and it seems to be one of the few remaining live, local personality-driven programs left. It also happens to have the added bonus of being pretty damn entertaining (most of the time anyway). That seems like something that should be protected like an endangered species, not thrown to the wolves at the first sign of mild boss-bashing (another age-old radio tradition).

And, of course, after all the hoopla, I've been tuning in this week to see what the big deal was and I haven't heard it mentioned once. AND I haven't heard much in the way of the cursing mentioned in the article (but then I've never really noticed this show as being particularly foul-mouthed). So maybe it was all settled internally. Everyone seems back to their usual peppy bantering selves.

I'm sure if firings were necessary (on either side of the argument), that's what would've happened. They didn't, so I'll assume all is well.

My hope is that the passion involved on both sides of the fence continues to grow and evolve. Maybe it'll lead to more shows like this one. And wouldn't that be good for everyone that loves radio, both listeners and professionals alike? Positivity people.

Thanks to OMC for providing a forum for this discussion.

Jenn M.

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Well it did cause me to tune

Well it did cause me to tune in and check out this show. Mission accomplished, I guess, although their discussion was about feces under fingernails. Ew. Back to xm.

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What's with the consultant?

Alex Demers of Demers Programming, which consulted the station when it was "Earth 105" in the '90s, says the streamlining of content is about "maintaining the appropriate balance. It all comes down to knowing your audience and meeting their expectations. In a country where the favorite ice cream flavor is STILL vanilla, can you really ever be 'too safe?'"

Really? This guy's basing his evaluations on the country's ice cream preferences? By that logic, all cars would be metal squares and go no faster than 55. No wonder consultants have a bad name.

"A listener might not be offended by something in a song," Demers says, "but they might be offended if the same word is used by a personality. It's a tough call."

Way to be committal there. Seriously, who pays this guy for advice? "Your problem may be your format, or it could be your talent. Tough call. But glad I could narrow it down for you."

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Daria is a baby

I agree with person who says what other business would allow someone to publicly embarass the boss?
The ratings are NOT that solid, I know from first hand knowledge it has not been #1 or #2 since dr Doug and skippy left ( It was no secret, in the oregonian etc that the reason they left 105 was even thought they thought she was super talented they had enough of the diva like attitude,sketchy work ethic and attendance issues. Ask Gustav, ask Mike Chase they would agree) I was first to post it was a huge mistake for them to leave, I really enjoyed Dr Doug Daria and Skippy. but the grass is always greener and was for them. I am sure if you asked them they wish they were right back in afternoons, dealing w Daria beats unemployment I would bet.
Mitch does not do it for me and the show has underpreformed ratings and revenue in the 3 years. It is not a family friendly mass appeal show. Just the facts.
a female targeted HOT AC station should not allow swearing. the 2 percent that have posted that are ok with their kids in the car hearing [?], [?], god damn etc in addition to many gay references are the minority.
Marcus

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Gay references?

I was willing to entertain your point until you found it offensive to children not to maintain some sort of illusion of an all-straight society. (For those who don't listen, Mitch is gay, and sometimes he or someone else will make a reference to his boyfriend.)

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Great Chemistry

I'd just like to chime in here and say that Daria, Mitch and Ted have the most natural on-air chemistry I hear in Portland radio right now. They know their parts, like and support each other well without sounding forced. As in any good sit-com, humor arises from knowing the characters well - and these three are characters.

That being said, when you work on an air staff you do so at the direction of management. Lord knows we've all been given direction we don't agree with or that makes absolutely no sense from time-to-time. On the night of John Lennon's assassination I was awakened by a call from the PD telling me "not to make a big deal about it" the next morning. Right.

So this is the business part of "show business". I think, unless you're Conan with a $30 million payday or Stern with an incredible deal waiting in the wings, you either suck it up or decide if it's a deal breaker worth quitting over and pay the price.

Someone once said there's no percentage in being right when the Boss is wrong.

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Difference of Opinion is Interesting

It's interesting... a vast majority of opinions here say Daria and the rest are the reason for any success the station has, while over on pdxradio the general consensus is 'if she worked for me, she'd be fired so fast her head would spin.'

One thing's for sure: radio is a very strange industry, where some very talented people have enjoyed much success and continue to do so. On the other hand, some very talented people have been burned so badly by ownership changes, format changes, consolidation, automation, voice tracking from out-of-market, etc., or a combination of some or all of these things.

Whatever it is, talent is one of the most important parts of a station, along with programming, engineering, and sales (have to pay the bills somehow). Not everyone agrees, or even sees eye-to-eye with each other. Some of the "fights" are simply politics. And, somewhere along the line, those having to answer the call that radio needs more "personality" figured out that the radio station offices have overall the same environment as any other office, have heard for years that "everything is material," and decided that dragging station office politics onto the air was a great idea to give listeners and P1s an additional reason to tune in.

Still, nobody's able to tackle the largest problem... people are turning away from radio in droves. TSL is down, and the percentage of people who listen regularly is down. We sit here on message boards and blogs saying that we have the answer, but we really don't.

My life rarely takes me outside Portland, but when I visited another city several months ago I quickly learned their radio dial, and although the slogans and dial positions were different, the music and formats were no different than those in Portland. Then the local rock station played Stabbing Westward's "Save Yourself," which although was released in the mid-90s sounds exactly like what the largest problem is with radio right now...:
"You cannot save me, you can't even save yourself. I cannot save you, I can't even save myself. So just save yourself."

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