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Kidd Chris, Tara Dublin beat up radio industry on-air

KUFO (101.1)'s "Kidd Chris" Foley criticized the radio business on-air Friday, which this morning led to a 15-minute conversation with Tara Dublin, local radio advocate and music director for KZME, a community radio station set to launch in July.

The two were unusually candid for an on-air exchange. Foley, who came to KUFO in October following a mass firing of talent there, called radio "a terrible industry," adding, "They're all snakes that run this business." He said major radio companies like Clear Channel and Entercom don't really care, that they're "just getting ready for the next guy to come in and go, 'Hey, we'll buy those from you.'"

Dublin revealed that, after she was fired from KNRK (94.7) in May, the station replaced her with "two hours of automated music, and then Gustav comes on at noon and is on until 7." Foley's on-air partner Porkchop was in disbelief: "Wow, someone goes on from noon till 7?" Foley suggested there might be some voice-tracking, but Dublin assured him that Gustav was in the building.

"What's the radio cycle, six months?" Dublin asked. "My friend Jaime Cooley, who got fired from 94.7, went down to Phoenix to do morning radio and she just got fired." Foley, who held that you're not in radio until you're canned, said, "I don't have to quit this job. This job will become available soon enough, the way our track record goes."

But the show wasn't all commiseration. When Dublin asked how much of KUFO's music was local — pointing out that DJs have "no control over the playlist" — Foley said, "Local radio stations have always tried that whole thing of playing all local music, and then they die." Porkchop added that, "When I listen to the radio, I don't know if I want to try to figure out who this band is or if I like it." Foley put it bluntly: "I want to hear what I know and that's it."

But Dublin insisted that, "Just because it's free, doesn't mean it has to be lame and mediocre and pandering to Middle America." Foley, who tried later in the conversation to introduce T&A talk, rebutted that, "When we came here, everybody was like ... you can't be doing that, we're a high-brow town, and then we picked up the phone, and it's all stoner dudes."

With the same tastes in TV shows and the same Starbucks on every corner, Foley said, "Portland's just like every other city."

The Kidd Chris Show airs weekdays on KUFO from 5 to 10 am. Dublin can be found on Twitter and on her website.

Comments

I enjoyed Mr. Pork Chop's

I enjoyed Mr. Pork Chop's amazement to find stoner dudes in Portland. And there are Starbucks, here, too!

I would hope that somebody with an underperforming signal might put Tara's programming plan to work, since every other station in town follows the "I want to hear what I know" philosophy articulated by Pork Chop to serve their target audiences and generate revenue. I would add, though, the proviso that she be held accountable for its performance in cash flow and ratings.

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Tara Dublin: The Voice of the Disgruntled Ex-Employee

Rather than buck up and move on, Tara Dublin has made it her daily mission to remind everyone what a shame it was that she was let go of her radio gig. This has not served her well. She also has a tendency to say all the wrong things in the process, as she did yesterday when she said "anybody can do a podcast." She apologized after saying that, but this need to continue to bad mouth the industry that did her wrong is not working for her. She needs to focus on the future, not a past she had little, if any, control over.

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Um, my computer comes

Um, my computer comes pre-installed with a program that has a button marked "podcast" on it. Anyone can press it and start recording. It's not like she said that anyone can have great success at it. It was very much a throw-away line, echoing something Porkchop said, with the main point being that, while the internet is a viable medium, that doesn't mean radio should be treated like it isn't.

And if Tara's problem is that she's unemployed, what's Chris's? Face it: radio is in a bad place right now, no matter how you spin it.

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I did 10pm to 6am for about a

I did 10pm to 6am for about a year back in the mid-to-late 80s, all live, 5 days a week. Noon to 7pm? Piece of cake.

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Podcast?

Is there a podcast of this interview?

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Interview audio

Not a podcast per se, but the conversation: http://tinyurl.com/tara-kidd

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Greg seems like a real person

Greg seems like a real person when I see him in the NRK studio every morning. Then again, Greg is isn't a real person...

LOVE YOU GREG! :)

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Tara, am I to feel sorry for

Tara, am I to feel sorry for Gustav or other DJ's who has to be on-air from noon-7pm? How much time is he actually "on" the air vs sitting there while the music is playing? I regularly work from 8a-6p with a 30 min. lunch and two 10 min. breaks at a job that is physically and mentally demanding. My partner is an OR Nurse at a busy hospital working crazy long hours, standing for most of them. While we enjoy what we do, we'd gladly trade places with Gustav and what seems to be a more cushy/relaxed job. Also, please tell me what job offers any type of true "job security" these days? Most everyone I know feels like they could be laid off at any time.

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