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Portland radio ratings: Holiday 2009, P6+

By Mitch Nolan — Friday, January 29, 2010; 2:59 pm

Portland radio ratings are in for the 13th month of 2009. Arbitron shaves a few days off of each month's reporting period in order to squeeze an extra year-end holiday report. "Holiday 2009" was from December 10 to January 6. K103 (KKCW) was already riding high after Portland's switch to Portable People Meters, but their all-Christmas format achieved even greater heights, reaching over 1 million unique listeners during the survey.

KUPL was another station with big year-end gains, climbing more than a full point in P6+. The station's new morning show, Simon & Sam, began on January 4, the end of the reporting period. Could listeners have tuned in for Lee and Alana's final shows, or is Keola's new afternoon program particularly popular?

KLTH, on the other hand, fell from 5.9 to 4.6. Did their listeners migrate to K103 for Christmas?

Keep in mind, however, that these ratings are for all listeners aged 6 and up, not a lucrative demographic for ad sales. If you have access to ratings for P25-54 or P18-49, please contact oregonmediaatgmail [dot] com, and we'll use them within Arbitron's publishing guidelines. Thank you!

Portland radio ratings, AQH share, P6+ PPM, Mon-Sun, 6am-12am. (c) 2009 Arbitron, Inc.
Station Name Genre Owner Nov 09 Dec 09 Hol 09 Hol Cume
KKCW-FM K103 Soft Rock Clear Channel 10.0 11.9 14.9 1,031,800
KOPB-FM OPB Public News OPB 5.7 6.3 6.0 333,700
KKRZ-FM Z100 Top 40 Clear Channel 5.1 5.0 5.5 544,300
KUPL-FM KUPL Country Alpha 4.6 4.3 5.4 354,200
KLTH-FM Oldies Oldies Clear Channel 6.3 5.9 4.6 437,300
KGON-FM KGON Classic Rock Entercom 5.0 5.0 4.6 395,400
KFIS-FM Fish Contemp Chr Salem 3.6 3.6 4.2 289,100
KEX-AM KEX News/Talk Clear Channel 4.4 4.3 4.2 267,100
KFBW-FM Brew Classic Rock Clear Channel 5.2 4.4 4.0 368,700
KWJJ-FM KWJJ Country Entercom 4.5 3.6 3.9 367,400
KXJM-FM Jammin Hip Hop Clear Channel 3.7 3.5 3.3 387,600
KXL-AM KXL News/Talk Alpha 3.4 3.2 3.3 197,600
KRYP-FM Rey Regional Mex Salem 4.0 3.6 3.2 198,000
KYCH-FM Charlie Adult Hits Entercom 3.7 3.7 3.1 415,700
KRSK-FM Buzz Pop/Rock Entercom 2.8 3.5 3.1 397,100
KQAC-FM Classical Classical All Classical 3.0 2.5 2.8 190,800
KINK-FM KINK Adult Alt Alpha 3.3 2.8 2.7 350,800
KXTG-FM Game Sports Alpha 2.2 2.7 2.7 220,300
KNRK-FM NRK Modern Rock Entercom 2.5 2.6 2.4 279,700
KUFO-FM KUFO Hard Rock Alpha 2.2 2.7 2.4 255,200
KFXX-AM Fan Sports Entercom 2.6 2.5 2.3 174,300
KMHD-FM KMHD Jazz OPB 0.8 1.9 2.1 110,600
KPAM-AM KPAM News/Talk Pamplin 2.4 2.5 1.9 148,300
KPOJ-AM KPOJ Prog Talk Clear Channel 1.0 0.9 1.0 104,700
KSND-FM Pantera Regional Mex 94 Country 1.1 0.9 0.9 80,100
KKAD-AM Sunny Standards Pamplin 0.9 0.9 0.8 32,100
KPDQ-FM KPDQ Relig Talk Salem 0.5 0.5 0.5 47,300
KWIP-AM Campeona Regional Mex Valley 0.7 0.6 0.5 45,100
KLVP-FM K-LOVE Contemp Chr Edu. Media 0.3 0.4 0.4 68,000
KWBY-AM Pantera Regional Mex 94 Country 0.5 0.5 0.4 40,200
KHPE-FM Hope Contemp Chr Extra Mile 0.2 0.3 0.3 38,300
KCMD-AM KCMD Talk Alpha 0.3 0.2 0.3 29,300
KLVU-FM K-LOVE Contemp Chr Edu. Media - 0.2 0.3 25,900
KGDD-AM Gran D Regional Mex Bustos 0.2 0.1 0.2 39,200
KBOO-FM KBOO Variety KBOO 0.4 0.3 0.2 37,100
KBNP-AM KBNP Business 1st Amend 0.1 0.1 0.1 15,800
KYKN-AM KYKN News/Talk Willamette 0.6 0.3 0.1 14,200
KTRO-AM Deportes Span Sports Entercom 0.1 0.1 0.1 12,200
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Comments

Saturday, January 30, 2010; 1:59 pm — Anonymous Source (not verified)

It looks like the Fish

It looks like the Fish benefitted from all Christmas music as well.

Your rating: None
Saturday, January 30, 2010; 2:38 pm — Anonymous Source (not verified)

Fish vs. K103

Yes, to some extent, although the Fish playlist was more repetitive and leaned heavily on CCM artists (Michael Smith, Third Day, etc.) with limited appeal outside the station's core evangelical audience. This is probably why they weren't nearly as successful as K103 despite being right next to it on the dial. We switched back and forth between them but K103 definitely got the lion's share of airtime at our house.

Your rating: None
Saturday, January 30, 2010; 11:03 pm — Anonymous Source (not verified)

I listened to Pandora for

I listened to Pandora for holiday music. They do an excellent job of keeping it to genres I like, plus no commercials

Your rating: None
Sunday, January 31, 2010; 9:43 am — Anonymous Source (not verified)

I just lisened to XM

The had a bunch of Christmas channels. I get XM for free from DirecTV.

Your rating: None
Sunday, January 31, 2010; 2:02 pm — semoochie

There's also "Christmas FM"

There's also "Christmas FM" on HD Radio, simulcasting on 97.1 and 105.1!

Your rating: None

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