KXL (750) has found its replacement for Michael Savage: The "Larswich."
When KXL debuted their afternoon news block in December, that pushed Savage to evenings, where Program Director Brian Jennings says he knew the host would be unhappy. Savage soon left KXL for KPAM.
Now Jennings has replaced Savage with the final two hours of Lars Larson's national show, which move up from late night. Paired with Larson's Northwest show at noon and the first hour of his national program at 3, this forms two buns of what Jennings playfully calls "The Larswich." The afternoon news, presumably, is the meat of the operation.
Larson is then followed by new addition Jason Lewis, a national host out of Minneapolis who has filled in for Rush Limbaugh. Jennings says he still hopes to "grow locally at night." KXL's parent company, Alpha Broadcasting, has been emphasizing live and local programming since purchasing its first two stations — KXL and KXTG (95.5 "The Game") — last May. Both stations each have 10 hours of local weekday talk, plus sportscasts, under Jennings' direction.
As for the nickname, Lars says, "I kinda like it."
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