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KXL replaces Savage, creates 'Larswich'

Lars LarsonKXL (750) has found its replacement for Michael Savage: The "Larswich."

When KXL debuted their afternoon news block in December, that pushed Savage to evenings, where Program Director Brian Jennings says he knew the host would be unhappy. Savage soon left KXL for KPAM.

Now Jennings has replaced Savage with the final two hours of Lars Larson's national show, which move up from late night. Paired with Larson's Northwest show at noon and the first hour of his national program at 3, this forms two buns of what Jennings playfully calls "The Larswich." The afternoon news, presumably, is the meat of the operation.

Larson is then followed by new addition Jason Lewis, a national host out of Minneapolis who has filled in for Rush Limbaugh. Jennings says he still hopes to "grow locally at night." KXL's parent company, Alpha Broadcasting, has been emphasizing live and local programming since purchasing its first two stations — KXL and KXTG (95.5 "The Game") — last May. Both stations each have 10 hours of local weekday talk, plus sportscasts, under Jennings' direction.

As for the nickname, Lars says, "I kinda like it."

Comments

larwich

I hope the "Larswich" is just a temporary thing like McDonald's McRib. After four or five McRibs I tend to get sick of them and the same goes with the Larswich. KXL needs a local host, but definitely not PK

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There are one or two really

There are one or two really good local hosts out there, but ya gotta look past Portland to find them.

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how about

giving Theodore a try out..isn't he famous on portland radio? The only people to listen to are independents. republican and demo lackeys aren't believable.

Theodore

Your rating: None

"Larswich"? Call it what it is...

A reverse take on the $h!+ sandwich.
I'd make a polite and productive comment, if the show was same.

Your rating: None

KPAM changes

When do the KPAM changes take place?

Your rating: None

The GM isn't saying

Sorry I can't be more helpful. Let me know when you hear it!

Your rating: None

Probably around April 1st

As noted on another thread, KPAM's agreement with ABC (Hannity/Mark Levin) runs out at the end of March. Of course, they could add Savage any day, but since they haven't yet done so my guess is they're going to wait, and make all the changes at once. That's certainly not how I would handle it -- if I were PD and someone "stole" those programs from me effective a few months down the road, they would be off my station by the following day! Even if I had nothing but music to replace them with. By keeping Hannity and Levin on and (even worse) promoting their shows until KCMD can pick them up, KPAM is foolishly giving a major boost to a competing station.

Your rating: None

Larswhich

You would think that Lars Larson and the PD of KXL would be interested in developing a pool of talent for LOCAL talk radio. The enormous ego that is Lars just couldn't deal with ANY competition, even if it was 4 hours AFTER his show. Holy cow!
The PD of KXL shows 0 cajones in programming that station.

Hope Victoria Taft doesn't get the shaft next.

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