October 24, 2020

Business Insider’s top advertising and media stories for October 12

Hi! Welcome to the Insider Advertising daily for October 12. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today’s news: Postmaster General Louis DeJoy hires a consulting firm, Beyond Meat bets big on breakfast, and Instagram adds audio features to Reels.


Louis DeJoy



Tom Williams/CQ-Roll Call, Inc via Getty Images/Pool


Facing Congressional investigation, Postmaster General DeJoy hires a consulting and PR firm with deep Trump administration ties

Read the full story here.


Beyond Breakfast Sausage Links tacos



Beyond Meat


Beyond Meat thinks breakfast is the next big battlefield for plant-based meat makers — its CMO explains why

Read the full story here.


Instagram Reels - audio features.

Instagram Reels introduced new audio features to make songs more discoverable and shareable on Thursday, October 8, 2020.

Instagram.


Instagram has added new audio features to Reels that solve a major pain point for music marketers and could help it compete with TikTok

Read the full story here.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

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