AUSTIN, TX — Growing Good — a new partnership among I Live Here I Give Here, the Austin Chamber of Commerce and RecognizeGood — will conduct the Central Texas Corporate Giving Survey, previously known as the Rodman Report through September, officials said Monday.
The survey, which has additional support from Texas Mutual Insurance Company, Google, Netspend, Elizabeth Christian Public Relations and FingerPulse Media, aims to better understand corporate philanthropic giving in Central Texas, officials said in an emailed advisory.
“Our region is home to a corporate culture that deeply understands the importance of giving in the community,” Courtney Manuel, chief executive officer of I Live Here I Give Here, said in a prepared statement. “This has been a year unlike any other because of the health and economic challenges brought on by COVID-19. We are passionate about telling the story of corporate giving in Central Texas and know that our business community could become the most generous in America with the right inspiration and motivation.”
First administered in 2015, officials noted, this year’s initiative marks the sixth iteration of the survey. In previous years, it was administered and prepared by Lisa Rodman and her company Rodman & Associates, officials added. This year, it will be distributed to more than 1,500 corporate leaders and various community groups, including members of the City of Austin’s Corporate Engagement Council and the Austin Chamber of Commerce’s Austin Gives program, according to an advisory.
“For the past five years, it’s helped us draw a clear picture of the incredible philanthropic support among organizations in our great community, and tells us in what ways, and to which types of causes, businesses are contributing. It also inspires us all to talk more about philanthropy and supporting others,” Mayor Steve Adler said in a prepared statement.
Added Beth Krueger, senior director of engagement for the Austin Chamber of Commerce: “The Austin Gives business council has worked on this survey since its inception, encouraging businesses to join in our effort to gather this data. The continued participation in this annual survey is a testament to our community’s culture of giving back.”
New data from the survey will reflect 2020 giving and be compared to previous findings to help identify and define current trends in local corporate giving and employer engagement with the community, benefiting the entire local nonprofit community as they work to engage businesses in their mission driven work, officials added.
“At Texas Mutual Insurance Company, we believe in the importance of engaging with the communities we serve,” Jeremiah Bentley, vice president marketing and community affairs for Texas Mutual Insurance Company, said in a prepared statement. “We have a long history of striving to be a good corporate citizen, and this year it is more important than ever. We encourage fellow community-minded companies to share how they are giving by participating in this survey.”
The free online Central Texas Corporate Giving Survey opens on Sept. 14 and can be completed until Sept. 30. The 10-minute survey can be completed at the Growing Good website. Companies that take the survey and opt-in to receive a digital copy will have an opportunity to get a first look at results.
“It is incredibly important for companies to participate in the survey,” Joel Coffman, executive director of RecognizeGood, said in a prepared statement. “Robust survey participation gives us a great idea of how and why companies in our community give, what factors into that investment and the impact of corporate giving over time. These insights into the collective value of good corporate citizenship as we strive to share the example of our business community with cities around the country.”
Last year’s Rodman Report contains insights on philanthropy at Central Texas businesses in 2018. You can download archived reports at Growing Good.
About Growing Good
Growing Good is a partnership among I Live Here I Give Here, the Austin Chamber of Commerce Austin Gives Program and RecognizeGood. “Together, we are passionate about telling the story of corporate giving in Central Texas and believe that gathering and sharing information about giving among local companies provides the inspiration and motivation for Central Texas to become the most generous community in the country,” officials wrote.
The partnership receives additional support from Texas Mutual Insurance Company, Elizabeth Christian Public Relations, and FingerPulse Media. Additionally, Growing Good collaborates with important community partners such as the City of Austin’s Corporate Engagement.
Sign up to receive the survey here.