The launch of the Google Pixel 4A 5G and Pixel 5 sets the stage for a battle between mid-range devices priced $400 to $700 as a rocky economy means less love for premium smartphones and more 5G value plays.
Google’s primary argument for the Pixel franchise is that you can get pure Android, regular updates, and a strong 5G device for not a lot of money. Sure, Google has a more premium approach with the Pixel 5, but Pixel 4A 5G will also garner attention.
You can see where the market is headed, but it’s soon going to be a buyer’s market for relatively inexpensive 5G devices. The budget considerations behind these mid-range 5G devices is compelling: You can buy a new smartphone annually if you choose and spend money elsewhere.
Also: What is 5G? Everything you need to know about the new wireless revolution
According to IDC, the price brand between $400 and $600 is the sweet spot in the smartphone market. IDC projected that global smartphone value is expected to fall to $422.4 billion, down 7.9% from a year ago. Tech buyers aren’t going for premium devices and even Apple entered the mid-range segment with the iPhone SE.
Here’s a look at your options:
This device is 5G and includes a lot of key features and specs for under $500. Motorola, owned by Lenovo, has a full range of devices, but this mid-range smartphone is compelling.
Simply put, it’s a good value for the money and the 6.7-inch display feels good in one hand. The camera system–four cameras on the back and two for selfies in the front–is solid in my tests.
One key item here is that the Motorola One 5G has 4GB of memory with 128GB of storage with microSD card support. Typically, budget phones scrimp on storage and memory. The microSD card support in Motorola One 5G allows you to bulk up a bit if necessary.
Like Google’s Pixel 4A 5G, Motorola is committed to speedy Android updates so that means Android 11 is landing soon.
LG flies under the radar in the 5G smartphone landscape, but it’s coming in with a device that has a stylus and 5G for $600. LG Velvet also has a dual screen.
Matthew Miller noted:
When I first heard about the LG Velvet, I was expecting a device full of compromises and a launch unworthy of LG. I’m pleased to report that the LG Velvet is an excellent 5G smartphone and a great value at $600.
The cameras performed very well; the battery took me through more than a full day… Business customers looking for a productivity device will love the capability of the LG Velvet with the Dual Screen cover.
ZDNet’s Cho Mu-Hyun also gave the LG Velvet high marks for the money.
In an interesting twist, Google priced the Pixel 5 at $699, the upper range of the mid-tier price band.
The Pixel 5 shares the same camera setup as Pixel 4a 5G as well as memory and storage specs. The big difference is Pixel 5 has fast wireless charging and battery share as well as Corning Gorilla Glass 6 cover glass compared to the soft touch Polycarbonate unibody on the Pixel 4a 5G.
In addition, Pixel 5 has water resistance and 8GB of memory relative to the 6GB on Pixel 4a 5G.
Are those differences between Pixel 5G and Pixel 4a 5G worth $200? Probably not, but the big takeaway is Google sees its smartphone future in the middle of the 5G market.