October 26, 2021

Are you having trouble entering a market?

By Dennis Zink
 |  Sarasota Herald-Tribune

Many obstacles prevent startups from entering a market. “Barrier to entry” (BTE) is an economic term describing legal, technological and market forces that prevent new competition from easily entering a market or industry. A BTE directly benefits existing businesses and affects the level of competition within a market segment. The more expensive — and hence more difficult — it is to gain market share, the harder it is for a startup to break into a market.

Source Article