May 23, 2022

Brazil Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics 2015-2019 & 2024 with Covid-19 Update Q2 2020 –

DUBLIN–(BUSINESS WIRE)–The “Brazil Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Market Size and Forecast (2015-2024) – Covid-19 Update Q2 2020” report has been added to’s offering.

The gift card market in Brazil has recorded a CAGR of 18.6% during 2015-2019. The gift card industry in Brazil will continue to grow over the forecast period and is expected to record a CAGR of 13.8% during 2020-2024. Gift card market in the country will increase from US$ 4,481.5 million in 2019 to reach US$ 7,414.4 million by 2024.

Brazilian economy has been severely impacted due to Covid-19 outbreak. This has impacted gifting industry across retail and corporate segments. Though growth of gift card industry will be impacted, there are certain segments such as self-use which will gain significant market share. Prepaid payment instruments are popular in Brazil due to large unbanked and underbanked population. Existing socio-economic scenario created due to pandemic is expected to support growth in this segment further and gift card will be a key beneficiary.

Gift card has gained market share across retail gifting occasions. Corporate adoption of the gift card is also one of the factors providing positive growth momentum to the industry. Companies are increasingly making use of gift cards to offer rewards and incentives to their employees.

Digital gift cards have recorded strong growth in the Brazilian market. This is driven to a large extent by growth of e-commerce industry. As the e-commerce market in Brazil continues to grow leaps and bounds along with increasing internet penetration rates, the adoption of gift cards to purchase products online is also expected to continue to rise. Adoption of e-gift cards in Brazil has increased in both retail and corporate segments. In retail segment, e-gift cards are being primarily used as a payment instrument. In corporate segment, e-gift card adoption in mid-tier and small scale businesses have recorded strong growth with companies focusing on rewarding their employees instantaneously.

With over 45 million people in the country not having a bank account, acceptance of gift cards to make purchases on the internet is expected to record strong growth over the forecast period, despite short term challenges due to Covid-19. Moreover, consumers in Brazil are also increasingly making use of gift cards to trade bitcoins. Some of the popular third-party gift card providers in the country include and

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Brazil. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.


Total Spend on Gifts in Brazil

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Brazil

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Gift Card Market Size by Consumer Segment in Brazil

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Brazil

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Gift Card Market Size by Retail Consumer in Brazil

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Brazil

  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Brazil

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business
  • Budget Allocation Trend for 2020

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Brazil

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Brazil

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Brazil

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Key Retailers Covered Include:

  • Casino Guichard-Perrachon SA
  • Natura Cosmticos SA
  • Wal-Mart Stores Inc
  • Lojas Americanas SA
  • Adeo Groupe
  • Cencosud SA
  • Magazine Luiza SA
  • Saint-Gobain Distribution Nordic AB
  • Mquina de Vendas SA
  • MercadoLibre Inc
  • C&C Casa e Construo Ltda
  • Lojas Renner SA
  • C&A Mode AG

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