An esports company partly owned by one of the world’s most iconic sportsmen is looking to raise £20 million ($25.9 million) by listing its shares on the London Stock Exchange–and with it, it’s hoping to establish dominance in some of the most competitive games out there.
Guild Esports, the esports business co-owned by David Beckham, today announced its plans to float on the main market of the LSE. With the megabucks it plans to raise, Guild hopes to establish itself in a number of titles including Fortnite, Rocket League, CS:GO and, rather unsurprisingly, FIFA. Additional funds will also be pushed into the Guild brand, apparently taking advantage of a growing esports apparel and merchandise market.
The young company, which only launched in June 2020, has quickly created a management team of esports veterans with experience as professional players, coaches, or media personalities. Its executive chairman is Carleton Curtis, an Activision and Red Bull veteran who became the architect of the Overwatch League and Call of Duty Leagues.
The deal will be led by British investment banking expert Zeus Capital, which has appointed a three-man team to operate as joint broker and joint bookrunner on the transaction.
As it stands, the Guild Esports presence is incredibly limited; the company’s website offers little more than a shiny 3D logo, a link to recent news, and, naturally, a predictable range of links to social profiles. It’s quite clear that the brand is new and somewhat disjointed–and lacking finesse–but with one of the most recognizable faces in sports (and fashion) with Beckham, there’s no doubt this will change, should the LSE plan float.