Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic and website conversions.
The hard truth is that customer acquisition is getting harder and more expensive.
Consumers demand and expect a lot more from brands than they used to. You need to offer personalized shopping experiences to each of your customers, be available on different channels and use an omnichannel approach.
All of this may not be enough. You need to also continuously look for ways to attract more customers and keep the existing ones engaged.
Based on my 25-plus years of experience working with Fortune 500 companies, e-commerce brands, software as a service (SaaS) companies and startups, I’m going to tell you five great ways to attract more customers.
Read on to learn more.
1. Offer discounts to newbies and high-value customers.
One of the best ways to draw consumers’ eyeballs to your products and services is to offer discounts. Most people love the idea of saving some extra cash while buying what they’ve been looking for.
If you offer a discount, you can convince many potential buyers to visit your store, check out your product or sign up for a free trial. In fact, if you attach a time limit to your offer, you can also draw in quick sales.
Selling e-book bundles at discounted prices worked really well for one of my clients in the past. Just try it out.
However, should you only offer discounts to attract new customers?
Not at all. Offering personalized discounts to your high-value, loyal customers is also important.
It can make them happy and encourage them to say good things about your brand to their family and friends. This practice can indirectly help you attract more customers while retaining your existing ones.
2. Collaborate with influencers.
Influencer marketing is, undoubtedly, one of the most versatile forms of marketing. It tops the list of my favorite marketing strategies to reach, attract and engage new customers.
You can easily capitalize on the already-engaged audiences of top content creators in your niche to drive targeted leads to your business. All you need to do is find authentic and relevant influencers and pay them to endorse your products or services.
You can even choose to offer them free products/services and a small commission on every sale they drive (in place of paying a fixed amount). This can help you ensure that you only pay the influencer when they help get you a new customer.
Sounds good, right?
I helped one client boost her company’s sales by $1.6 million within less than a year, all with influencer marketing.
Trust me, the results can be overwhelming if you leverage influencer collaborations right.
And it’s easy these days. You can use self-service influencer marketplaces such as NeoReach or Brybe to find influencers, check out their offers and pick the best ones for your campaigns. Expand your reach, get more exposure and start making profits with new customers. It’s as simple as that.
3. Run a rewarding referral program.
Your existing customers are your best advocates. But you can’t wait for them to bring their friends, colleagues and family members to your business.
Instead, you need to create a plan to make your existing customers bring you more business. The best way to do this is to launch a rewarding referral program that can grab their attention.
Put your customers’ loyalty to work by asking them for referrals.
While consulting e-commerce brands, I have realized over time that dual-sided rewards drive the best results for most brands. Both your existing customers and the new customers they refer get a reward for every successful referral. This makes it a win-win situation.
A good referral program can not only help you attract more customers but also help you build stronger customer relationships and boost the number of word-of-mouth referrals.
4. Promote your expertise to attract a wider audience.
Another way to reach more customers is to leverage cross-promotional marketing.
You can find industry experts and other professionals in your niche and collaborate with them for cross-promotions. This practice can help you attract their audiences to your social accounts and website, and vice-versa.
I create insightful Instagram Carousel posts for other accounts in my niche and let other marketers guest post on my profile. This has definitely helped me boost my Instagram engagement and reach a wider audience.
I also contribute to authoritative websites in my niche, such as Social Media Today, Mention, SEMrush and Content Marketing Institute (CMI). This has helped me establish myself as a digital marketing expert and also attract their readers and convert them into my paying clients.
5. Deploy a chatbot to engage your website visitors.
If you’re getting decent traffic to your site but not much of it is converting into paying customers, deploying a chatbot can help improve your conversion rate.
You should consider building an artificial intelligence (AI)-powered chatbot to engage visitors with meaningful conversations and personalized offers. These bots can also help resolve customer requests and boost sales.
Are you ready to win more business?
Customer acquisition has become difficult, but not impossible. Using these marketing tricks can help you reach more people and attract potential buyers to your brand.
Take the first step toward smart marketing and get ready to enjoy the benefits.
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