Rachaad Howard, owner of West Allis-based Cream City Print Lounge, models one of the equity T-shirts sold at select Kohl’s department stores and at (Photo: Submitted)

To support racial equality, Kohl’s has launched a selection of equity tees available at select stores and at online, said Jen Johnson, Kohl’s senior vice president of communication.

Rumors have been floating around social media groups and online that the T-shirts support the Black Lives Matter movement. But company officials say that is not the case.

“The collection is not affiliated with the Black Lives Matter organization,” said corporate public relations manager Jacquelyn Judkins.

Sales of the shirts will support the National Urban League; Kohl’s plans to donate $100,000 to the league, Judkins said. The league’s website calls it a historic civil rights organization dedicated “to economic empowerment, equality, and social justice.” 

Kohl’s partnered with Cream City Print Lounge, a Black-owned business in West Allis, to print the T-shirts. 

An equity T-shirt sold by Kohl’s says, “Black Culture is not a Trend.” The shirts were printed locally. (Photo: Submitted)

Cream City Print Lounge owner Rachaad Howard said the goal of the T-shirts is to spread the word about diversity, inclusion and social injustice. 

“We need to educate more people. We need to wake people up and that equality is not here,” said Howard.

✨Sneak peek!✨ We’ve partnered with Cream City Print Lounge, a Milwaukee-area Black-owned business, to create a line of…

Posted by Kohl’s on Monday, September 7, 2020

“This is one example of T-shirt assortments Kohl’s has introduced to support the many customers and communities we serve, including an assortment of Pride graphic tees for customers to show their support of the LGBTQ+ community and a collection celebrating Hispanic heritage,” said Johnson.

“When we celebrate diverse people, customers and communities, including Black, Hispanic and historically underrepresented communities, it’s not a political statement, but rather a purposeful affirmation of every individual and family we serve,” she said.

“Peace Love Equality” is one of the equity T-shirts sold by Kohl’s. (Photo: Submitted)

Johnson said Kohl’s does not support or endorse political parties, candidates or organizations.

“We support coming together, growing together, working together and celebrating our differences and similarities,” she said.

Locally, the equity T-shirts are sold at the Bayshore Kohl’s, said Judkins.

Cathy Kozlowicz can be reached at 262-361-9132 or [email protected] Follow her on Twitter at @KozlowiczCathy.

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