Self-made multimillionaire and hip hop businessman Percy “Master P” Miller has entered into the cereal industry with the launch of Hoody Hoos Cereal, according to Rolling Out. The “No Limit” soldier posted the announcement on his Instagram account.
The cereal name comes from the 1999 song, “Hoody Hooo,” which was released on No Limit Records by TRU. The group TRU consisted of Master P and his brothers Silkk the Shocker and C-Murder. The single was the first single off the Da Crime Family album.
Uncle P’s Hoody Hoos Cereal will include the flavors Honey Drip, Tropical Fruit and Marshmallow, and Cinnamon Apple. The cereal is now available at Walmart, Aldi’s, 7 Eleven, and Save a Lot, according to the Uncle P website.
In a statement to Rolling Out, the hip hop mogul shared his thoughts on jumping into the cereal business.
“You got milk, we’ve got cereal. We’re changing the game. The more we make, the more we give.”
He goes on to elaborate on that statement.
“Hoody Hoos Cereal is not only a delicious breakfast or snack but is making a difference,” Miller said, the founder and CEO of P. Miller Enterprises. “A percentage of every cereal box sold goes to providing inner-city kids in the community with education, resources, and activities to help build their future.”
In addition to cereal, Miller introduced other food products to the market, including Uncle P’s Seasoned White Rice under his PJ Food Company earlier this year, along with his own ramen Rap Noodles in December.