Mastercard is donating up to $5 million, in 1-cent increments, to Stand Up To Cancer (SU2C) through a new campaign with grocery stores and restaurants that runs through July 15, according to a company press release Monday (May 2).
“Mastercard remains committed to our long-standing partnership with Stand Up To Cancer, and we’re giving our cardholders a simple way to join us on our mission,” said Rustom Dastoor, executive vice president, marketing and communications, North America, Mastercard.
“Whether it’s through people’s passion for food or simply everyday grocery shopping, people can give back to SU2C with an everyday activity they already do — dining out and purchasing groceries,” Dastoor continued. “By doing so our cardholders can help us raise funds and awareness in the fight against cancer, furthering the impact SU2C can make in putting an end to this disease.”
In Mastercard’s new 30-second commercial, which premiered on cable and prime-time television Sunday (May 1), actor Sterling K. Brown makes an appearance as a coffee shop barista, explaining how cardholders can make contributing to the cause “magnificent” by using their Mastercard.
“I’m honored to be a part of this collaboration with Mastercard supporting Stand Up To Cancer’s goal of making every cancer patient a long-term survivor,” said Brown in the press release. “Having personally dealt with cancer in my own family, I know how important it is to support this cause and create ways for people to give back that make an impact. The fact that Mastercard is making it so easy to donate through everyday dining and groceries is incredibly special.”
Priceless.com is also offering 21 in-person experiences that will give back to SU2C, including a Major League Baseball ballpark tour, an NYC Ballet viewing and the opportunity to follow a PGA Tour pro at an upcoming championship event.
Related: Mastercard Calls On Consumers To ‘Eat, Engage & Experience’ In Support Of Stand Up To Cancer
Mastercard has donated over $60 million to Stand Up To Cancer in the last 10 years, per the release.