Nintendo held its annual corporate management policy briefing on September 16. While the meeting was largely devoted to outlining the company’s corporate philosophy and its ongoing plans to expand the reach of its IP, Nintendo did share some interesting tidbits during the briefing, including the latest milestones for Nintendo Accounts and Switch Online subscribers.
According to Nintendo president Shuntaro Furukawa, more than 200 million Nintendo Accounts have now been created worldwide. “We have worked to expand our IP beyond the dedicated video game platform business to reach consumers who don’t own any of our game systems. This resulted in a substantial increase in consumers creating a Nintendo Account, thanks in particular to the release of the Mario Kart Tour mobile application,” Furukawa said.
Furukawa also noted that the number of Nintendo Account holders has been “steadily increasing alongside the growing install base of Nintendo Switch.” The accounts will continue to be an integral part of Nintendo’s plans going forward. “In the future, the Nintendo Account program will continue to provide an important foundation for delivering our products and IP,” Furukawa said.
Nintendo also revealed that there are now more than 26 million subscribers to Nintendo Switch Online, the company’s paid online service for Switch–up from 15 million subscribers back in May of this year. “Membership numbers have grown alongside hardware sales at a steady pace, with spikes prompted by hit games that support online play,” Furukawa noted. The most notable example is Animal Crossing: New Horizons, which launched back in March and has been an astronomical success, selling more than 22 million copies as of June.
Another component of Nintendo Switch Online is its NES and SNES libraries, which Nintendo periodically expands with additional games. Another batch is coming next week, on September 23, and it includes Donkey Kong Country 2, Mario’s Super Picross, and more.