Company owned by Bruce Uher Sr. and Jr. restores Jeeps from all over the world from 1941 to present
COSHOCTON – If you’re a fan of Jeeps it might be hard to explain that passions to others, but no explanation is needed for those who share it.
It was that love for the vehicle that led Bruce Uher Sr. and Jr. to start Specialty Jeep. They provide restoration of civilian and military Jeeps from the first year they were made in 1941 to the present day. They also offer parts for those who want to do the work themselves, as well as services ranging from oil changes to engine rebuilds. Their motto is “We’re preserving history one Jeep at a time.”
“We have people who won’t take their Jeep anywhere else but here,” Bruce Sr. said.
The older Bruce bought his first Jeep when he was 13 for $50. It was little more than a rusty shell he thought he could have restored by the time he got his license at 16.
Bruce, and later with his son, restored several Jeeps over the years and they turned that hobby into a business about four years ago. Today they have six employees.
“I just love being able to work on Jeeps,” Bruce Jr. said. “We had a Jeep that was a 1941, the first year they ever made the Jeep, and it was just awesome to be able to work on it, restore it and bring it back.”
Being in such a specialty field means they have restored Jeeps from all over the world, including Germany, France and Africa. They usually have five to six Jeeps in their shop at one time in various stages of work.
“It’s a lot of labor. We take them clear down to the frame, sandblast them and make sure that when it rolls out of here it’s like brand new,” Bruce Sr. said. “About 90 percent of the ones we do are sentimental to the family. Their grandpa had it or something like that.”
Most find Specialty Jeep online, send photos of the Jeep for restoration and receive a quote back on price. If it’s close, they have a truck and trailer for hauling. If the Jeep is further away, they work with a transport company for delivery. An owner is updated with pictures and information throughout the restoration process. All the Jeeps they restore have metal tags with the logo and date.
“We can tell by looking at the pictures what it’s going to cost to restore it,” Bruce Sr. said. “I would say 80 percent of the people we do them for, we never even meet.”
There are few things Specialty Jeep doesn’t do, such as alignments, glass work, sewing upholstery and machining. For those tasks, local businesses are used, such as Lee’s Glass Service and Coshocton Brake and Supply Co. They also make purchases from O’Reilly Auto Parts, Tractor Supply Co., Rural King and Ace Hardware among others. Bruce Sr. said they also support the community by loaning vehicles for parades and other events.
“You wouldn’t believe how much a small business buys in a community,” Bruce Sr. said. “That’s what it’s all about, that’s how communities survive.”
For more information, visit specialtyjeep.com or call 740-622-0147. It’s located at 24178 Airport Road.
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