Five months after joining forces with carrier competitor Sprint, T-Mobile this week introduced its new channel partner program.
The T-Mobile for Business Partner Program combines pieces of both providers’ legacy channel programs for both mobility and wireline partners, according to T-Mobile.
Specifically, T-Mobile said it‘s boosting channel investment by doubling sales and engineering teams dedicated to partners, as well as dedicated wireline implementation customer support, and marketing resources for VARs, agent partners, and MSPs.
T-Mobile did not return CRN‘s request for comment on changes that legacy T-Mobile and Sprint partners can expect as the two partner programs become one.
[Related: Sprint IoT: From ‘Buzzword’ To Money-Making Managed Service]
PlanetOne, based in Scottsdale, Arizona, is one of T-Mobile‘s top performing partners. The master agent also added Sprint Business to its Preferred Provider program to help the carrier giant grow its wireline business through the channel in March.
Since the T-Mobile/Sprint merger, PlanetOne hasn‘t seen any impact to the company’s channel efforts so far, said PlanetOne founder and CEO Ted Schuman.
“Two critical points for any provider playing in the channel are trust and execution. Fail to simplify, communicate clearly and execute to expectations and the partners walk — including the master agents,” Schuman said. ”If you compete with the channel partner for deals, game over.”
Mobility-focused partners can offer access to T-Mobile‘s nationwide 5G network, while partners focused on wireline can continue to offer wireline solutions from Sprint, which are now known as T-Mobile for Business Global Wireline Solutions in the United States and Global Wireline Solutions by T-Mobile USA outside of the U.S., according to Bellevue, Wash.-based T-Mobile in a statement.
“The channel has been an important part of T-Mobile for Business’ incredible growth over the last few years,” said Mike Katz, executive vice president of T-Mobile for Business. “Combining the best of T-Mobile and Sprint, we aim to be the destination for partners and resellers.”
After attempting to come together at least two times before, T-Mobile and Sprint, the third and fourth largest wireless carriers in the country, finally closed their $26.5 billion mega-merger in April after nearly two years of planning and negotiations.