September 29, 2021

The CEO of Upwork that connects contract workers with employers like Microsoft reveals how to start a freelancing career

The coronavirus pandemic will open more career opportunities for freelance work. Here’s how you can build a successful freelancing career, according to the CEO of Upwork, one of largest job platforms for gig workers.



a woman smiling for the camera: Hayden Brown, president and CEO of Upwork Courtesy of Upwork


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Hayden Brown, president and CEO of Upwork Courtesy of Upwork

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This week, we have details on Elon Musk’s management style, tips for getting hired at Google, innovators in the childcare industry, how to pitch a startup over Zoom, and more. 

Elon Musk’s management style is a case study in why micromanagers are a big risk for business — and especially talent retention



Elon Musk posing for the camera: Elon Musk, founder and chief engineer of SpaceX speaks at the 2020 Satellite Conference and Exhibition March 9, 2020 in Washington, DC. Win McNamee/Getty Images


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Elon Musk, founder and chief engineer of SpaceX speaks at the 2020 Satellite Conference and Exhibition March 9, 2020 in Washington, DC. Win McNamee/Getty Images

Elon Musk’s approach to leadership has made him the third-richest man on earth, with a net worth of $102 billion. But the Tesla CEO has long been criticized for a micromanaging leadership style that creates toxic company culture and ultimately hurts his business ventures.

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PITCH MASTER: The ultimate founder’s guide to convincing an investor to fund your startup over Zoom



a man sitting at a table using a laptop computer: Prasit photo/Getty Images


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Prasit photo/Getty Images

The Zoom pitch is on the rise and presents another challenge for entrepreneurs to get their point across to investors using only their screens. Russ Wilcox, an entrepreneur and partner at Pillar VC, gave seven tips for a winning pitch over Zoom, starting with a convincing bio.

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CHILDCARE INNOVATORS: 5 startups reviving the early education industry by addressing preschool shortages, taking learning virtual, and helping providers better run their businesses



Chris Bennett et al. posing for the camera: Courtesy of Melody Kiang; Courtesy of Jessica Eggert; Courtesy of Chris Bennett; Courtesy of Sarahjane Sacchetti; Samantha Lee/Business Insider


© Courtesy of Melody Kiang; Courtesy of Jessica Eggert; Courtesy of Chris Bennett; Courtesy of Sarahja…
Courtesy of Melody Kiang; Courtesy of Jessica Eggert; Courtesy of Chris Bennett; Courtesy of Sarahjane Sacchetti; Samantha Lee/Business Insider

With limited childcare options and shortages, many working parents are struggling to strike a work-life balance during the pandemic. These five early childhood education companies are aiming to provide innovative solutions — from virtual “circle time” Zoom classes to partnering with employers — and revive a severely underfunded but vital industry.

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YOUR DREAM JOB AT GOOGLE: HR execs, employees, and recruiters reveal what it takes to land a 6-figure job at the tech company



Sundar Pichai holding a sign: Google's CEO Sundar Pichai Justin Sullivan /Getty Images


© Justin Sullivan /Getty Images
Google’s CEO Sundar Pichai Justin Sullivan /Getty Images

Google is ranked the most desirable employer for new business-school grads. Here’s how to navigate the application process and impress hiring managers, according to current and former employees.

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Star writers are making 6 figures on newsletter platform Substack, but the math shows how hard it is for most people to make a decent living off subscription content



a person wearing a blue shirt: Food and culture writer Alicia Kennedy is one of Substack's most organic success stories. Alicia Kennedy


© Alicia Kennedy
Food and culture writer Alicia Kennedy is one of Substack’s most organic success stories. Alicia Kennedy

Writers are flocking to Substack left and right, but the allure of making a living off the newsletter platform could be wishful thinking for most.

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The Treasury will start forgiving PPP loans right away. Here’s how to make sure you get the maximum amount back.



Steven Mnuchin wearing a suit and tie standing next to a tree: U.S. Treasury Secretary Steve Mnuchin walks toward the White House in Washington Reuters


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U.S. Treasury Secretary Steve Mnuchin walks toward the White House in Washington Reuters

The SBA will begin forgiving PPP loans late this week or early next after banks and borrowers complained about the slow process. The SBA doled out $525 billion in PPP loans to businesses that suffered due to the coronavirus pandemic and opened its online portal for loan forgiveness applications in early August.

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Meet the company that puts fine art in your multimillion-dollar property, then helps you keep it after you move in



a living room filled with furniture and a large window: Mark Flood/The SOCIETY Group


© Mark Flood/The SOCIETY Group
Mark Flood/The SOCIETY Group

Creative Art Partners is an art curation firm that’s bridged the gap between luxury real estate and fine art in just three years’ time. Successfully seeking to bring blue-chip art to more homes, CAP has experienced rapid growth since 2017, and tripled business in 2019, according to founder Brian Ludlow.

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How a stay-at-home mom went from selling chicken salad door to door to creating a $153 million franchise — despite almost losing her business twice



Stacy Brown smiling for the camera: Chicken Salad Chick


© Chicken Salad Chick
Chicken Salad Chick

Stacy Brown was a recently divorced mother of three when she came up with an idea for a business making chicken salad at home and selling it door to door. After nearly losing the business — twice — the brand now has more than 170 locations in 17 states and made more than $153 million in sales last year.

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Peloton started on Kickstarter. Check out the original campaign that raised $307,000 in a month, including a breakdown of why it worked.



a man standing in front of a window: Peloton


© Peloton
Peloton

Before Peloton became a household name with a cult-like following, it used Kickstarter to finance the early stages of its bike manufacturing. Now, the company is celebrating its first profitable quarter, with revenue jumping 172% year over year to $607 million. 

Read more here.

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