Tiktok’s marketing solutions platform, Tiktok for Business, has kicked of an educational online miniseries to educate advertisers on the way brands can work with the short-form video content platform.
‘Don’t Make Ads: An Advertising Competition’ will be presented top marketers, creatives and Australian Tiktok creatives. Each week a brand will brief Tiktok creators on a business or marketing challenge and with the guidance of creative strategies they will produces a creative, native piece of Tiktok content to present to a panel of judges.
Tiktok Australia’s general manager of global business solutions, Brett Armstrong, said: “Our goal with this series is to demonstrate that building impactful creative campaigns on our platform is simple, by working with real TikTok brand partners and creators to develop fun and engaging content in a live-on-stage environment.”
On the judging panel each week will be Tourism New Zealand’s general manager for Australia, Andrew Waddel, Hyundai’s marketing director, Kevin Goult, Afterpay’s marketing communications and insights director, Marija Gavran, and Optus CMO Melissa Hopkins.
The series will kick off on September 22, addressing a brief from Tourism New Zealand to celebrate the birthday of Lord of the Rings characters Bilbo and Frodo Baggins for International Hobbit Day.
Waddel gave a hint as to the results of the pitch.
“Each of the creators were super innovative in their approach to the brief, and I loved that New Zealand was captured authentically in their unique style. We love great storytelling so we’re excited to bring to life International Hobbit Day with a new audience through Tiktok,” he said.
Tiktok creators on board for the series include Janet Rifenstine, Alex Robinson (or Alex the Lion), Ash Hodgkinson (aka Ash Magic) and Jayden Rodrigues. The four were selected from a pool of creators that entered submissions to take part in the series and were chosen based on their creativity, audience reach, diversity and ‘passion for the Tiktok platform’.
Armstrong said: “I loved that each of the creators interpreted the same briefs in such unique and creative ways. We had a lot of fun making this show, but more importantly, we connected our brand partners with new ambassadors and helped them tap into the creative and highly-engaged Tiktok community.”
Each episode will be available to stream for free at www.dontmakeads.com.au.